3 Things to Remove From Your Website to Increase Your Visitor Retention

Webmasters have always been trying to add or change their sites to attract more visitors to their site, when it could be just as simple as taking out some things. In this article, we’ve decided to take another approach on how to improve your site by giving you tips on what to remove from your website.

When you add new ideas and actions to a website, websites become more complicated for the visitors of the site. With more complication comes more confusion; lowering the effectiveness of your site in the process. Below we’ve outlined 3 basic things that you could remove from your website so that you have a clearer and more effective website: complicated animations, images, and long pages of text.

Remove these obstacles from your site, webmasters, and you will have a much more effective website for you and your visitors.

1. Complicated Animations – Flash-based animations are bad for both search engine optimization, and complicate the website experience for your visitors. You don’t want to go and distract visitors with your animations when they are actually looking for something specific on your website. Also, adding animations slows down the loading for your website and drive customers away in the process, not to mention affecting your SEO as well. Try taking out the animations from your site. You’ll be amazed by how much it impacts your lead conversions and time-on-site.

2. Images – They say a picture’s worth a thousand words. Images help create a story for your website, and are good tools to support any content that you have. Too many of them, and they’ll slow down the loading of your site, which will affect your search engine ranking in the process. Go through the images on your site, and take out any that don’t help complement the content of your site.

3. Long Pages of Text – There have been plenty of evidence that show Internet users don’t like to scroll to read the information that they need. If you’re putting enough content that it takes several scrolls to reach the bottom of the page, chances are you’ve got too much information or ideas on it. Read through the content that you’ve got, and ask yourself if you have one or many topics on the page. If there is more than one, divide the page content into smaller pages that each has one idea relating to the topic. This way, visitors are able to navigate through your content easier, and search engines are able to understand your site better.

Try these tips out and take your website to new levels. Remember the earlier you start, the more opportunities you have to fine tune your website.

10 Ways Social Media Will Change in 2011

With more than 550 million people on Facebook, 65 million tweets posted on Twitter each day, and 2 billion video views each day on YouTube—, social media has become an integral part of our connected lives. But this is just the beginning.

For the past two years, I have been forecasting the evolution social media will undergo. Key trends for 2010 included social media integration across applications and devices, lowered technological barriers, mobile pervasiveness and social media ROI as a focus. It is safe to say that these trends indeed became reality and I expect these to continue and materialize in new solutions, applications and case studies in the year ahead.

2011 will also be marked by new developments that will shape the very fabric of our behavior, culture and identity. These developments will challenge us to consider important questions about the future of our experience as connected people and consumers. Here are key trends to watch in the coming year:

1. Social media will be supersized

Following the success of various social media SaaS vendors and application providers, and fueled by ‘Apple envy,’ in 2011 we will see a surge of service providers bundling social networks, engagement widgets, video, mobile capabilities, cloud services and analytics, with their own unique services and proprietary capabilities. Ad agencies, for example, will offer bundles that include layers of creative strategy, campaign management and advertising deals all handled through a central dashboard; telecommunications companies will offer video tools for businesses and consumers with greater bandwidth, storage and syndication; learning management systems (LMS) integrators will add engagement, archiving, training and collaboration tools for a deeper and more engaging academic experience. By the end of the year, using today’s à la cart solutions will seem as efficient as buying a pocket knife with only a bottle opener in it.

2. Companies will integrate social feedback into their decision making process

In 2011 we will see a growing number of companies finally go beyond using social channels merely for building awareness and providing support. As “social thinkers,” these companies will use the social engine to inform strategic decisions, and execute on the organization’’s objectives, marketing plans, product roadmaps and more. “It’s not just about technology, it’s about a fundamental shift into a new age of leadership with new type of executives who behave and operate in new ways,” said Marc Benioff, Salesforce.com chairman and CEO. Expect to see a rise in companies who, by end of year, will be recognized for socially-informed innovation, customer focus and work environment, —much like Zappos and Amazon were a few years back.

3. Mobile will become our gateway to the world

2010 marked the year in which infrastructure, technology and design finally intersected in the mobile space. For the first time, sales of smartphones outpaced sales of desktops and laptops, iPhone and iPad applications were downloaded more than 7 billion times and research shows e-mail access is now on the rise on the iPhone while declining on the computer.

With the foundation in place, in the coming year we will witness the scales tip: Mobile device users will interact with content, companies and the Web more on their phones and iPads than on their computers, and IT and service providers will create solutions that are defined by our mobile consumption and use behaviors. “The highway has been there but until now we needed a special car to get us to our destination, so the average pedestrian was not going to get there. Now that technology barriers have been lowered, mobile will become an extension of who we are,” said Philippe Suchet, CEO of MyShopanion, and the recipient of the Web2.0’ Summit 2010 award for most innovative startup in the mobile shopping category.

From social shopping on the go, to easy paperless transactions and check-ins, to watching (and creating) videos with friends abroad, to in-class learning and collaboration, to managing our health real-time – prepare for an explosion of connected experiences across all points of interactions between people and people, people and companies, and people and information in the cloud.

SMM and SMO: Is there a difference?

Social Media Marketing (SMM) and Social Media Optimization (SMO) are two new phrases that popped up last year to define marketing through social media and social networking sites. There is a lot of confusion about what each of them mean and what exactly they define, which is bound to happen with any new phrase.

The terms SMM and SMO are frequently used together, and there is a little confusion around the difference between the two. SMO, standing for social media optimization, is a term that has been getting increasing mentions since it was coined in 2006. The term is often used in conjunction with SMM; so much so that you could be forgiven in thinking the two are interchangeable. This is not so. While there is a little debate about where the two concepts cross over each other, social media marketing and social media optimization are two different techniques that can be used separately.

Social media optimization is a term coined by marketing writers who came up with the term when struggling to define the techniques many businesses were starting to use to promote themselves through the many social media networks. At first, the SEO world was happy to label these techniques as marketing, but it soon became very clear that this was a misnomer. When it comes to social media networking, .marketing really doesn’t work as per definitions.

Almost as soon as SMO was labeled, people began to disagree with it. Those who had been participating in social media networking for a while disliked the idea of trying to hide promotional techniques under a relatively innocent acronym. Marketers were confused about the whole idea being linked with search engine optimization. Hence, the term social media marketing, or SMM, was invented. Despite its creation, the two concepts are different. Social media marketing, as the term implies, is a far more aggressive set of strategies that actively make use of social media to push an idea. Social media marketing techniques can include viral, catchy content and promotions. Social media optimization aims to maximize the possibilities that viewers will visit the business website by nurturing links and mentions in social media networks. This can mean optimizing the business’ site’s content so that it can easily be picked up in social media networks. Both techniques aim to use social media networking to draw more traffic to the home site. SMM and SMO are both excellent supplements for a search engine optimization campaign, and you should contact us at SEO Consult if you wish to work these into your SEO strategy.

The specific techniques for SMM and SMO do cross over, hence the continuing confusion about the terms. There are those who define SMO as solely the techniques implemented within a website to make it more compelling for social media users, but this is too restrictive a definition. Similarly, SMM is not solely used to refer to off-site social media activities. The difference is more in the intent than specific techniques. There is no doubt that the two terms run on very similar lines, and there continues to be confusion about their application. As it stands now, the use of one term over the other is a simple indication of the angle the campaign is likely to take. If your consultant talks in terms of SMO, it’s likely that the strategies will be aimed to draw people into your business area. If SMM is mentioned, a more pushy approach is likely.

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